SAP is enhancing its integration of AI functions and applications to better serve its customers. However, studies show that many companies are struggling to effectively implement AI in their business operations, with 30% of generative AI projects expected to be abandoned after proof of concept due to various challenges. To address this, SAP has partnered with the appliedAI initiative, which aims to support corporations and midsize user companies in their AI transformations. The collaboration provides opportunities for the appliedAI partnership network to optimize business processes with AI, particularly in finance, HR, and supply chain.

Through this partnership, SAP and its customers can leverage AI technology to improve efficiency and gain a better understanding of AI in business processes. SAP has been expanding its AI capabilities, including the development of generative AI assistant Joule and the Generative AI Hub. The company introduced new AI functions, such as using Joule to evaluate changes in laws and assisting development teams with DevOps automation processes. SAP's challenge lies in demonstrating the concrete value of its AI functions and addressing customer concerns about access restrictions and cloud dependencies.