After using SE Ranking for over two years, I find it to be a powerful yet user-friendly SEO tool suite. With its recent AI tool additions, SE Ranking now rivals Semrush and Ahrefs in capability but remains more affordable, making it ideal for small agencies and individual marketers. This comprehensive review will help you understand SE Ranking’s tools, new AI SEO features, pricing, and other essential aspects. **What Is SE Ranking?** Founded in 2013 by Valery Kurilov, SE Ranking is an all-in-one SEO platform designed to boost online visibility and search rankings. Its features include keyword research and tracking, competitor analysis, backlink monitoring, website audits, rank tracking across multiple search engines, social media management, white-label reporting, and new AI toolkits. **Who Is SE Ranking For?** It best serves small and medium businesses (SMBs), freelancers, digital marketers, growing agencies, and competitor analysts. **Pricing Overview** SE Ranking offers three plans—Essential, Pro, and Business—with recent price increases. Each plan varies in tool access, user seats, project limits, and keyword tracking capacities. - *Essential:* 1 manager seat, 5 projects, 500 daily keywords tracked, includes rank tracking, competitor and keyword research, backlink monitoring. - *Pro:* Includes Essential features plus 3 manager seats, 30 projects, 2, 000 keywords tracked daily, on-page and SERP analysis, Looker Studio integration, share of voice metrics, content & local marketing toolkits, 3-month historical data, data insights, social media integration; API access excluded. - *Business:* Includes Pro features plus 5 manager seats, unlimited projects, 5, 000 daily keywords, expanded data reach and keyword database, dedicated support, team training, full historical data, and API access. Annual subscriptions offer a 20% discount. All plans include a 14-day free trial with no credit card required to test the advanced tools. **Plan Recommendations** Solopreneurs, SEOs, bloggers, and freelancers should opt for the Essential plan. Small to medium digital agencies with teams will benefit from the Pro plan. The Business plan suits larger enterprises and agencies needing API access and extensive historical data. **Pros and Cons** SE Ranking stands out for its detailed insights, ease of use, accurate data, competitive pricing, and strong customer support. Some features like extended historical data are limited to higher-tier plans. **SE Ranking SEO Toolkit Highlights** - *Rank Tracker:* Easy-to-use with detailed keyword ranking reports, showing search volume, content score, URLs, historical rankings (with longer history for Pro and Business), and sharing options. - *Keyword Research:* Database of 7. 3 billion keywords including difficulty score, monthly/global search volume, CPC, and competitor keyword insights. Supports keyword manager functionality. - *Competitor Analysis:* Provides domain metrics, traffic estimates, backlink profiles, and backlink gap analysis to identify opportunities. - *Backlink Checker:* Real-time backlink profile analysis with insights into domain trust, anchor texts, follow/no-follow ratios, and advanced backlink status (paid add-on). - *Website Audit:* Thorough technical SEO audits including Core Web Vitals, mobile and security assessments, HTTP status, links, metadata, and more, with automated reporting. - *On-Page SEO Checker:* Evaluates and compares page optimization against competitors, offering prioritized improvement tasks using keyword and content analysis. - *Traffic Analysis:* Comprehensive data on organic and paid traffic, domain/page trust, backlink counts, traffic distribution by country and search engine, with historical trends and comparison tools.

**AI Toolkits and Features** Recognizing the importance of AI in SEO after Google’s algorithmic shifts, SE Ranking offers: - *AI Search Toolkit:* Includes AI Overviews Research & Tracker and LLM Tracker to analyze website presence in AI-generated search snippets and provide strategic insights. - *AI Overviews Research & Tracker:* Tracks mentions and link appearances in AI overview snippets, monitoring authority, content quality, and competitor status. **Content Marketing Tools** - *Content Editor:* Simplifies content creation, generating structured article briefs and optimizing content according to Google’s EEAT framework using AI and NLP, integrating with Google Docs. - *Content Idea Finder:* Generates keyword-based content ideas grouped in clusters, with metrics like search volume and difficulty, supporting list and mind map views. **Local Marketing Tool** Helps businesses enhance local visibility by tracking keywords in multiple locations, auditing Google Business Profiles and listings, managing reviews and reputation, monitoring competitors, and centralizing local SEO efforts with analytics and historical data. **Social Media Marketing Tools** SE Ranking includes a social media management solution supporting platforms like Facebook and Twitter, enabling post scheduling, automation, performance analytics, social media ranking tracking, and visual content management—all integrated within the SEO platform. This feature is currently in beta. **Agency-Focused Features** - *Agency Pack:* Centralized management of multiple client projects with access control and workflow optimization. - *SEO Report Generator:* Automated, branded client reports showcasing campaign progress, rankings, traffic, and ROI. - *API Access:* Enables integration with agency dashboards and custom analytics. - *White Label Software:* Allows agencies to customize the platform branding for client presentations. **Additional Notable Features** - *AI Results Tracker:* Monitors Google’s AI Overview SERP features, tracking keyword presence in AI snippets and competitor dynamics (beta). - *SERP Competitors:* Tracks daily ranking shifts of competitors per keyword to identify content gaps and opportunities. - *Page Changes Monitoring:* Alerts for content and technical changes on monitored pages, useful for tracking traffic drops or unauthorized edits. - *Backlink Monitoring:* Watches specific backlinks for status changes and indexing, with Google Search Console integration. - *Backlink Gap Analyzer:* Identifies backlink opportunities by comparing competitors’ profiles. - *Keyword Grouper:* Automatically clusters related keywords based on SERP overlap to streamline niche research and site structure planning (small fee per query). - *Lead Generator:* A widget that offers free website audits in exchange for contact info, aiding in lead capture (Pro and Business plans). - *Search Engine Autocomplete:* Generates keyword suggestions from autocomplete data of Google, Yahoo, and Bing. **Customer Support** SE Ranking excels with accessible, responsive customer support via email and live chat available on every page, a standout feature compared to competitors who often limit live chat to enterprise clients or charge extra. **Customer Feedback** Most users praise SE Ranking’s ease of use, detailed insights, and value, though some have differing opinions reflecting varied needs and expectations. **Alternatives to Consider** For larger businesses or those seeking more advanced features, alternatives include: - *Semrush:* Offers extensive keyword and backlink data with advanced features; better organic keyword research and backlink analysis in SE Ranking. - *Ahrefs:* Provides comprehensive backlink analysis and traffic optimization recommendations; more complex but very powerful. - *SpyFu:* Focuses on keyword and competitive PPC research; affordable and easy to use with minimal learning curve. **Conclusion** SE Ranking is a valuable, affordable SEO suite with robust core features, new AI capabilities, and an intuitive interface that makes it accessible for beginners and small agencies. Its collaboration tools streamline teamwork, and the 14-day free trial offers a risk-free opportunity to evaluate if it fits your SEO needs before committing.