PRESS RELEASE Published May 9, 2026 New studies reveal Booking. com features in 39% of AI travel responses, while Amazon dominates 67% of AI shopping replies. To bridge this divide, Searchless. ai introduces Palmtree. ai (travel) and Shopti. ai (ecommerce). London, UK — Searchless. ai today released its inaugural multi-vertical AI Visibility Index series, examining how AI platforms recommend hotels and ecommerce products. Findings highlight a notable concentration: Booking. com appears in 38. 7% of AI travel results, Amazon in 66. 7% of AI shopping results, leaving thousands of competing brands virtually invisible. The Hotel & Travel Index and Ecommerce Index analyze 300 AI-generated responses based on 100 consumer queries covering destination searches, hotel comparisons, product suggestions, and shopping platform evaluations. “AI is becoming the modern storefront, yet many brands are unaware they are absent from it, ” said Amy Johnson, Editor-in-Chief of Searchless. ai. “When a traveler asks AI where to stay in Rome or a shopper asks where to buy headphones, the AI’s reply influences their spending. ” Key Travel Findings: – Booking. com features in 38. 7% of AI travel answers, leading all hotel brands – Hilton and Marriott tie at 19. 3% as the most recommended hotel chains – Online travel agencies (OTAs) represent 36% of brand mentions, channeling travelers to commission-based bookings – Luxury brands such as Four Seasons and St. Regis appear in fewer than 8% of responses Key Ecommerce Findings: – Amazon appears in 67% of AI shopping responses, or two-thirds of all answers – Marketplaces comprise 40% of brand mentions; independent Shopify stores only 3. 8% – Merely four Shopify-native brands are present in AI answers at all – Best Buy (24%) surprisingly ranks above the Apple Store (2. 7%) even for Apple products Alongside these indexes, Searchless. ai launches two vertical GEO products: Palmtree. ai — AI visibility optimization tailored for travel and hospitality brands.

Hotels and travel companies can access their AI Travel Score free and obtain done-for-you GEO services to boost AI recommendation visibility. Shopti. ai — Agentic commerce enhancement for ecommerce merchants. Retailers can audit their AI discoverability and utilize product schema, feed optimization, and agentic checkout integration. “Brands invest billions in SEO and Google Ads but largely overlook the AI layer, ” added Amy Johnson. “With Booking. com appearing in 39% of AI travel answers and a hotel’s own site almost absent, there’s a clear visibility gap. Palmtree and Shopti are designed to close this divide. ” Reports available at: – Hotel & Travel: https://searchless. ai/ai-visibility-index-hotels-2026 – Ecommerce: https://searchless. ai/ai-visibility-index-ecommerce-2026 For ongoing coverage and analysis of AI visibility trends, visit the Searchless website daily.