Second Nature, an AI-driven sales and service training platform, announced a $22 million Series B funding round led by Sienna VC with participation from Bright Pixel, StageOne Ventures, Cardumen Capital, Signals VC, and customer Zoom. Founded in 2019 by tech veterans including a former Facebook lead engineer and a Kaltura executive, Second Nature leverages AI to model company-specific sales and service playbooks by analyzing calls, marketing materials, and scripts. This process generates immersive AI roleplays that simulate customer interactions, objections, and challenges, providing trainees with targeted feedback based on customizable metrics. The platform supports over 20 languages and multiple scenarios, enabling customers to create their first roleplays within an hour. As companies increasingly adopt AI, McKinsey reports that AI investments can boost revenue by up to 15% and sales ROI by 20%, underscoring the value of AI-powered sales training. Second Nature’s technology has driven over 20% sales growth and significantly reduced onboarding times—sometimes cutting three weeks from typical nine-week processes—for clients including Zoom, Oracle, Adobe, Teleperformance, and Check Point. For example, GoHealth reduced onboarding by 33% and saw sales increase over 20%, while Zoom doubled sales opportunities monthly with full employee participation. CEO Ariel Hitron highlighted that Second Nature empowers organizations—from Fortune 100 firms to startups—to accelerate onboarding, enhance performance, and quickly roll out new product messaging through personalized AI training integrated seamlessly into workflows. The solution is versatile across industries such as HR, education, healthcare, and waste management. Investors praise Second Nature’s leadership and impact.

Mikaël Pereira of Sienna VC called the platform a foundation for the future of AI sales agents, while StageOne Ventures noted the company’s continuous innovation and measurable business outcomes. Cardumen Capital emphasized Second Nature’s unmatched sales call dataset as a competitive asset, and Angel Invest remarked on the substantial growth in enterprise contracts. Second Nature’s platform offers dynamic conversational AI that engages sales and service reps in realistic practice sessions, scoring and coaching them to improve outcomes. Headquartered in New York and backed by experienced investment firms, the company positions itself at the forefront of AI sales training for the evolving go-to-market landscape. About the investors: Sienna VC is a Paris-based venture capital firm focused on scaling Israeli tech companies into Europe. StageOne Ventures specializes in seed-stage investments with a track record in enterprise technology sectors. Bright Pixel Capital, part of the multinational group Sonae, invests in cybersecurity and emerging tech. Cardumen Capital is a global VC and asset manager targeting transformative founders with €300 million AUM. Media Contact: Gavin Horwich, Headline Media, gavin@headline. media. For additional details and multimedia: https://www. prnewswire. com/news-releases/second-nature-secures-22m-series-b-to-future-proof-sales-and-service-teams-for-the-ai-era-302586229. html