Semify, a US-based white-label digital marketing platform, has acquired Dragon Metrics, an SEO and advertising reporting platform headquartered in Hong Kong with strong ties to international markets. This acquisition broadens Semify’s global data reach and enhances its AI-driven optimization strategy at a time when search engines are increasingly incorporating AI-generated results. Dragon Metrics is more than just another SEO tool. It offers robust AI-driven tracking, keyword monitoring, and search reporting capabilities across both Google and non-Google platforms—especially in markets such as China, Korea, and Japan. For Semify, which has primarily served English-speaking markets and agency collaborations, this acquisition represents not only a strategic technological advancement but also an entry point into more challenging regions. Pressed for time? Here’s a table of contents for quick reference: - What just happened: a breakdown of the deal - Why this matters for global SEO and AI-driven search - What marketers should know about the platform integration - Tools and insights for agency leaders and SEO strategists What just happened: a breakdown of the deal Semify, headquartered in Rochester, New York, acquired Dragon Metrics to enhance its AI optimization offerings and expand its international reporting capabilities. Although financial details were not disclosed, the strategic intent is clear: Semify aims to strengthen its position in both AI-driven media and global SEO. Founded in 2011, Dragon Metrics covers over 50 markets and tracks search engines from both Western and Asian regions. Its platform provides SEO reporting, competitor analysis, backlink audits, and AI-driven overview tracking—a functionality becoming increasingly important as AI snippets become dominant in search result pages. Patrick Briggs, CEO of Semify, stated that the acquisition aligns with their goal to evolve into a comprehensive AI optimization (AIO) provider. Simon Lesser, CEO and co-founder of Dragon Metrics, will join Semify as Chief Product Officer, while Dragon Metrics’ engineering team will merge into Semify’s product organization under CTO Brian Sappey. Why this matters for global SEO and AI-driven search This acquisition positions Semify to capitalize on the next phase of SEO evolution. As AI-generated summaries, search overviews, and contextual search engine results pages (SERPs) continue to transform user interaction with platforms like Google, marketers require tools that evaluate performance beyond conventional ranking metrics. Dragon Metrics already tracks AI-generated overview elements—data that most SEO tools still inadequately cover.

By combining this with Semify’s white-label fulfillment approach, the platform not only reports search trends but also helps agencies adapt to the AI-driven transformation of search behavior. Significantly, Dragon Metrics has long been active in regions where Google’s dominance is limited. This gives Semify’s partners a crucial advantage in accessing markets like China and Korea without the need to patch together multiple tools. What marketers should know about the integration Semify plans a phased integration. Initially, Semify resellers will receive access to Dragon Metrics accounts and its advanced reporting capabilities. Gradually, key features—such as content optimization, keyword analysis, and AI summary tracking—will be incorporated directly into Semify’s platform. For agencies, this means: - Simplified tool management: Reporting, keyword research, and content editing will eventually be consolidated into a single platform. - Expanded market coverage: Support for Baidu, Naver, and Yahoo Japan extends campaign reporting well beyond Google. - White-label compatibility: Dragon Metrics’ capabilities will be integrated into Semify’s reseller model, keeping the platform behind the scenes while agencies retain client-facing branding. Dragon Metrics will continue as a standalone brand for existing customers but will benefit from expanded engineering support and white-label services provided by Semify’s US-based team. Strategic takeaways for marketers and agency leaders