Semrush Academy is a free online learning platform operated by Semrush, offering advanced digital marketing courses taught by top industry experts. Its curriculum ranges from basic to advanced topics, including SEO, content marketing, social media marketing (SMM), YouTube SEO, and eCommerce SEO. Most courses award globally recognized certificates upon completion. ### Overview and Value Semrush Academy is highly valued by learners of all levels, providing actionable training from beginner fundamentals to advanced marketing strategies. The courses are completely free and require no subscription. However, to access Semrush’s SEO + AI Visibility features, users can start a free trial of the Semrush One plan. ### Expert Instructors Courses are designed by renowned industry professionals such as Brian Dean (Backlinko), Aleyda Solis (SEO consultant), and Barry Schwartz (Search Engine Roundtable founder). These experts bring years of experience and international recognition, enhancing the quality and credibility of the content. ### Course Content and Structure Semrush Academy covers comprehensive digital marketing areas, including: - Search Engine Marketing (SEO, PPC, Keyword Research) - AI Visibility and zero-click search - Latest SEO techniques and trends - Use of Semrush tools for marketing needs There are two main types of content: learning modules, which provide theoretical knowledge, and tutorials, focusing on practical use of Semrush tools. Currently, 34 courses address topics from Google Analytics to content marketing, catering to all digital marketing segments. ### Course Categories The platform offers over 95 courses across various digital marketing domains, grouped into categories such as: 1. **SEO Courses:** Over 20 courses covering local SEO, on-page SEO, keyword research, international SEO, mobile optimization, eCommerce SEO, and agency-focused strategies. Notable courses include a crash course by Brian Dean. 2. **Content Marketing:** Includes courses on influencer marketing, content strategy planning, and advanced content marketing techniques led by experts like Brian Dean and Andy Crestodina. 3. **PPC Courses:** With three courses, learners can master PPC fundamentals, integrating PPC into strategies, and high-impact digital advertising with Semrush. 4. **Social Media Marketing (SMM):** Courses cover social listening, brand voice, influencer campaigns, and social media marketing essentials. 5.

**Sales:** Focus on launching products, increasing Shopify sales, and acquiring customers through content marketing. 6. **Career Development:** Guidance on starting a digital marketing career, optimizing LinkedIn, hiring marketers, and getting hired in the industry. ### New Categories Semrush Academy recently expanded to include courses in Semrush tools, analytics, e-commerce, PR, AI, and business, addressing emerging trends like AI-driven search engines. ### Certification and Recognition Each course ends with a timed multiple-choice test requiring a 70% score to earn a certificate. Certificates from the well-recognized Semrush brand enhance resumes and validate skills in digital marketing. ### Free Webinars Semrush Academy also hosts over 15 free webinars on topics such as content creation, generative AI for marketers, local SEO strategies, and Google Business Profile optimization, all accessible by simple registration. ### Pricing All Semrush Academy courses and webinars are offered completely free, providing valuable education without any cost. ### Pros and Cons **Pros:** - Qualified, industry-leading instructors - Informative, beginner-friendly content - Courses prepare users in using Semrush tools effectively - Entirely free access **Cons:** - Course organization can be confusing due to the volume - Some marketing topics beyond SEO and content marketing are less detailed Overall, the benefits notably outweigh the drawbacks. ### Who Should Join Semrush Academy is ideal for anyone wanting to grow their business through SEO, email, and content marketing or start a career in affiliate marketing, blogging, or digital marketing. ### Getting Started To join: 1. Visit the Semrush Academy website and click “Start Learning. ” 2. Browse and select a course, then click “Start Learning. ” 3. Log in with an existing Semrush account or sign up. 4. Begin your lessons immediately. ### Additional Resources - Semrush Review and trial offers - Comparison with competitors like Ahrefs ### Semrush Training and Offers While courses are free, one-on-one Semrush training is not offered here. However, the Semrush One plan includes a 14-day free trial and discounts on annual plans. ### Student Reviews Users praise Semrush Academy for helping secure jobs, improve client relationships, and enhance marketing understanding, highlighting its impact on real-world results. ### Alternatives Competitors include Moz Academy and Ahrefs Academy. However, Semrush Academy uniquely combines free course access with certification, giving it an advantage. ### Conclusion Semrush Academy is a valuable, no-cost resource for anyone looking to improve digital marketing skills across eleven categories, backed by expert instruction and recognized certification. Whether beginning or advancing your marketing journey, Semrush Academy offers comprehensive learning opportunities. Sign up today for free and unlock your potential.