Published on 11/07/2025 at 08:08 am EST Publicnow Introducing industry-first reporting that integrates AI and SEO visibility, providing marketers with a comprehensive insight into their search performance. Semrush unveils the AI vs SEO Comparison (Beta), one of the pioneering tools on the market that directly contrasts a domain’s presence in large language models with its traditional search engine rankings. This combined report fills a crucial gap in search marketing by revealing how brands perform across both the established SEO landscape and the emerging realm of AI search. Fragmented Search Risks Visibility and Revenue Strong rankings on Google don’t ensure prominence in responses from ChatGPT, AI Mode, or Perplexity. Conversely, focusing solely on AI search can lead brands to overlook existing opportunities within search engines, which still account for 88% of search traffic. Though Google and AI search each demand unique visibility strategies and direct comparisons are challenging, until now marketers lacked tools to holistically monitor both formats. Now, teams can pinpoint where performance gaps lie and decide which optimization efforts will yield the highest returns. A Comprehensive Performance Snapshot in One Dashboard The AI vs SEO Comparison amalgamates data from search engines and major AI models into a single, actionable dashboard featuring: - Side-by-side share of voice trends: Monitor AI and SEO Share of Voice over time to uncover patterns, gaps, and growth opportunities - Prompt versus keyword rankings: Compare how tracked AI prompts perform relative to search keywords - Dual leaderboards: View competitive standings across both search types to identify where rivals are excelling - Advanced filtering: Segment insights by country, domain, and custom tags for targeted analysis within specific markets or business units This unified intelligence empowers brands and marketing teams to confidently answer: Where are we succeeding?Where are we falling short?And what should be prioritized for optimization? Designed for the Modern Marketing Ecosystem AI vs SEO Comparison is accessible in workspaces that have both an AIO project and an SEO project aligned by domain and country, with active subscriptions for both. This seamless integration equips marketers to leverage insights from both channels simultaneously, transforming visibility data into measurable performance gains: - SEO Managers can evaluate domain rankings across search and AI to identify voids and assess SEO’s impact on AI visibility - Brand Managers can ensure consistent brand presence across traditional and AI-generated results - Executives and CMOs obtain a holistic organic performance view, understanding overall visibility and its revenue implications Leading the Evolution of Search Search has evolved into a multi-dimensional ecosystem necessitating advanced, unified intelligence.

As the first solution to benchmark AI performance directly against search rankings, the AI vs SEO Comparison addresses this shift, enabling marketers to fully understand and optimize online visibility. Semrush remains at the forefront, aiding brands in navigating the merging landscape of traditional search and AI discovery, providing the intelligence and tools essential to succeed across all customer search channels. Book a demo of AI Optimization Download as PDF DOCX Share Attachments Original document Permalink Disclaimer SEMrush Holdings Inc. released this content on November 07, 2025, and is solely responsible for its contents. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 07, 2025 at 13:07 UTC.