Startup Etched has unveiled a new application-specific integrated circuit (ASIC) called Sohu, which claims to outperform Nvidia's H100 in AI language model inference. This chip is specifically designed for transformer models, allowing it to allocate more transistors for AI computation.
Sohu's launch poses a potential threat to Nvidia's dominance in the AI space, as companies that exclusively use transformer models may migrate to Sohu for its efficiency and affordability. By reducing power consumption, Etched's approach could also address concerns about the environmental impact of power-hungry AI infrastructure.
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