SoundHound AI, a global leader in voice and conversational artificial intelligence, introduced Sales Assist at Mobile World Congress 2026. This innovative voice-powered AI agent is tailored for retail environments, aiming to enhance in-store sales teams by providing real-time AI-generated informational prompts and recommendations during customer interactions. Sales Assist seeks to improve the efficiency and personalization of the sales process, delivering a more engaging, customized shopping experience. As retail evolves with technology, integrating AI into frontline customer service grows crucial. Sales Assist leverages advanced voice recognition and AI algorithms to help sales associates access timely, relevant data-driven insights, enabling them to respond effectively to customer needs, accurately answer questions, and recommend appropriate products. These capabilities can increase customer satisfaction and boost sales. Sales Assist exemplifies the trend of using voice technology to streamline retail operations. Unlike traditional methods involving manual database searches or managerial input, this assistant works smoothly within hectic retail settings. Sales staff can verbally interact with the AI during customer engagements, receiving instant guidance without interrupting conversations.

This hands-free approach enhances productivity and ensures customers obtain comprehensive, up-to-date, and personalized information. At the Mobile World Congress 2026, SoundHound AI demonstrated Sales Assist’s integration with existing retail systems across diverse product categories and store formats. The company highlighted its commitment to AI technologies that focus on user-friendly interfaces and practical benefits, recognizing that success depends on ease of use and real value for both employees and shoppers. Retailers adopting Sales Assist can expect several benefits: reduced time searching for product details or catalogs, streamlined sales processes, and AI-enabled personalized recommendations that drive upselling and cross-selling, thus increasing revenue. Enhanced customer interactions also strengthen brand loyalty and create memorable shopping experiences, vital in today’s competitive retail landscape. SoundHound AI prioritizes privacy and security in Sales Assist’s design, ensuring responsible handling of customer data in compliance with regulations. This approach fosters trust among retailers and consumers, addressing a key concern in AI adoption. The launch of Sales Assist marks a significant advancement in integrating AI with retail, showing how voice technology can transform sales roles by augmenting, not replacing, human interactions. As retail becomes more digital and interconnected, solutions like Sales Assist envision a future where intelligent assistants support dynamic, customer-centric environments by enhancing sales associates’ capabilities. In summary, SoundHound AI’s Sales Assist introduction at Mobile World Congress 2026 reinforces the company’s leadership in conversational AI and commitment to practical solutions for real-world challenges. This voice-powered agent is set to influence retail significantly by empowering in-store teams with immediate, data-driven insights that boost sales efficiency and enrich the customer journey. As retailers pursue differentiation through innovation, Sales Assist offers a powerful tool to elevate service quality and drive business growth amid intensifying market competition.