SoundHound AI, a leader in voice-powered artificial intelligence, recently introduced Sales Assist at the Mobile World Congress (MWC) in Barcelona. This cutting-edge solution is designed to boost the performance of in-store retail teams by delivering real-time, data-driven recommendations that enhance revenue per customer and improve compliance. Sales Assist marks a major advancement in integrating AI within retail by acting as a voice-powered AI agent that supports sales staff during customer interactions with instant, relevant suggestions. This enables employees to provide personalized assistance, answer questions effectively, and recommend complementary products tailored to customer preferences. At its core, Sales Assist utilizes SoundHound’s proprietary Polaris platform, featuring advanced automatic speech recognition (ASR) technology and a multi-agent orchestration framework. The ASR allows for accurate and swift comprehension of spoken language in various retail environments, while the orchestration system manages multiple AI modules to deliver optimal recommendations seamlessly. This integration equips Sales Assist to perform reliably in dynamic real-world retail settings, making it a valuable tool for enhancing customer service and sales outcomes. SoundHound’s innovative voice AI solutions have demonstrated significant impact across industries, processing nearly 30 million AI-driven customer interactions in 2025 alone for telecommunications and retail sectors. This growth reflects a broader trend toward adopting intelligent voice assistants to facilitate smoother, more engaging customer experiences and underscores the increasing reliance on AI in sales and service roles. By launching Sales Assist at a premier international event like MWC Barcelona, SoundHound AI emphasizes its dedication to advancing voice technology applications. The company’s goal is to increase efficiency, drive revenue growth, and strengthen customer relationships through AI-powered tools.

Retailers using Sales Assist can anticipate improvements in key metrics such as average purchase value, customer satisfaction, and adherence to sales policies. Furthermore, implementing AI agents like Sales Assist aligns with industry-wide trends in digital transformation and smart retail. As consumer expectations evolve, retailers seek technologies that combine human interaction with AI to create seamless shopping experiences. Voice-powered AI offers an intuitive, hands-free interface, enabling employees to access critical information and assist customers without interrupting conversation flow. Sales Assist distinguishes itself by integrating robust speech recognition with real-time data analytics and a multi-agent system that orchestrates complex processes behind the scenes. This capability allows the AI to rapidly interpret natural language inputs and provide contextually appropriate recommendations, enhancing both employee effectiveness and customer engagement. Such technology modernizes retail interactions and offers a competitive edge. Looking ahead, as AI continues to evolve and integrate further into commerce, tools like Sales Assist are expected to become essential in retail operations. They have the potential to redefine sales associates' roles by augmenting their expertise with intelligent support, allowing them to focus more on relationship-building and less on memorizing product details or complicated procedures. In summary, SoundHound AI’s launch of Sales Assist signifies a key milestone in applying voice-powered AI in retail. By providing instant, data-driven guidance to in-store teams, the technology aims to improve sales performance, enhance operational compliance, and deliver a more personalized shopping experience. As global retailers adapt to shifting consumer behaviors and fast-changing technologies, solutions like Sales Assist are poised to play a central role in shaping the future of customer engagement in retail.