SoundHound AI, Inc. , a global leader in voice and conversational artificial intelligence, has introduced Sales Assist, a voice-powered AI agent tailored for retail environments. This innovative solution will debut at Mobile World Congress 2026 (Hall 7, Booth 7E40) and builds upon SoundHound’s advanced next-generation agentic AI platform and existing enterprise AI technologies. Sales Assist is designed to aid in-store teams by delivering real-time, AI-generated informational prompts to retail staff during customer interactions. For example, in telecommunications stores, with customer consent, the AI analyzes conversation intent and context to provide instant, data-driven recommendations via devices like tablets or microphone- and screen-enabled hardware. Suggestions include upgrades, bundled offers, cross-selling opportunities, and compliance disclosures. A standout feature is the integration of SoundHound’s proprietary Polaris automatic speech recognition (ASR) system, optimized for the fast-paced, noisy retail environment, ensuring rapid responses with minimal latency. The agent coordinates multiple specialized AI modules that securely access diverse databases such as CRM, billing systems, promotional content, product inventories, and network coverage tools. For instance, if a customer mentions a damaged phone, Sales Assist can verify upgrade eligibility, retrieve account details, highlight trade-in promotions, and recommend complementary products or bundles.

This dynamic functionality enhances sales efficiency, boosts revenue per customer, shortens sales conversations, reduces training time, and ensures consistent, compliant sales practices across stores. In telecommunications, Sales Assist simplifies complex tariffs and upgrade policies while uncovering new customer retention and cross-selling opportunities through data-driven insights. Beyond this agent, SoundHound highlights its broader enterprise AI offerings at Mobile World Congress 2026, including its scalable next-generation agentic AI platform. This platform orchestrates multiple AI agents optimized for multi-channel protocols (MCP) and agent-to-agent (A2A) communications and is already deployed by hundreds of enterprises to coordinate sophisticated AI across operational channels. This agentic platform enables seamless collaboration among custom-built, pre-configured, or third-party AI agents to execute complex workflows across various customer interaction channels—voice calls, SMS, webchat, email, smart devices, social media, contact centers, and in-vehicle systems. Michael Anderson, Executive VP of Enterprise AI, highlighted the transformative impact of this technology, noting that voice interaction is evolving beyond mere response to full resolution, exemplified by Sales Assist’s real-time retail applications. He stated that Mobile World Congress is an ideal venue to introduce this next generation of customer experience AI to Europe. SoundHound AI’s Sales Assist marks a significant advancement in conversational AI for retail, enhancing customer experience and empowering sales staff with intelligent, context-aware support. As AI continues to progress, integrating such agents into daily retail operations promises more personalized, efficient, and compliant interactions globally.