At the Mobile World Congress (MWC) in Barcelona, SoundHound AI unveiled Sales Assist, an innovative real-time, voice-powered sales agent tailored for retail environments. This product combines SoundHound’s proprietary Polaris ASR (automatic speech recognition) technology with a sophisticated multi-agent orchestration platform to transform how in-store staff engage customers and boost sales performance. Sales Assist empowers retail employees by providing instant access to product upgrades, promotional bundles, trade-in options, and compliance reminders during customer interactions. By integrating advanced voice recognition and AI-driven orchestration, the system efficiently captures, interprets, and responds to both customer queries and staff prompts, enabling more responsive and informed sales conversations that streamline processes. SoundHound AI’s experience supports Sales Assist’s robustness: the company managed nearly 30 million AI-facilitated customer interactions in 2025, demonstrating its platform’s scalability and reliability. Its agentic AI platform, capable of autonomous multi-task management, is already deployed in hundreds of large enterprises across industries, underscoring its commercial viability. At the core of Sales Assist, the Polaris ASR engine delivers high accuracy and real-time voice processing. Combined with a multi-agent orchestration platform coordinating specialized virtual agents for sales and compliance, they provide comprehensive support for retail staff. Practically, Sales Assist suggests optimal product upgrades informed by customer preferences and history, recommends value-maximizing bundled offers, facilitates trade-in options seamlessly, and issues compliance prompts to ensure adherence to store policies and regulations—thereby reducing errors and enhancing customer experience. The launch at MWC Barcelona highlights ongoing trends in mobile technology and AI innovation, particularly retail’s digital transformation.

Sales Assist exemplifies the shift toward intelligent automation and conversational AI tools that enhance frontline operations. SoundHound AI’s development of conversational agents reflects its commitment to revolutionizing customer engagement by combining voice recognition, natural language understanding, and real-time orchestration, setting new standards for human-agent interactions. Industrially, this announcement signals increased recognition of AI assistants that provide proactive, personalized, and contextually relevant support, surpassing mere reactive responses. Such capabilities boost operational efficiency and customer satisfaction alike. In today’s competitive retail landscape, equipping frontline staff with dependable AI-powered tools like Sales Assist differentiates service quality and fosters customer loyalty by improving decision-making and workflow fluidity. Looking forward, SoundHound AI plans to expand Sales Assist with additional languages, retail categories, and integration with point-of-sale systems to enable broader adoption and customization based on store formats and regional compliance requirements. Leveraging extensive enterprise deployments and millions of AI-enabled interactions, Sales Assist has the potential to transform retail sales methodologies. It embodies a future where voice-powered, real-time AI assistance becomes standard in retail settings—augmenting human expertise and elevating customer engagement. Overall, Sales Assist’s introduction at MWC Barcelona marks a significant advancement in conversational AI’s practical applications, showcasing SoundHound AI’s leadership in combining state-of-the-art speech recognition with intelligent orchestration to deliver powerful, real-time business solutions.