SoundHound AI, Inc. , a pioneering leader in voice-powered artificial intelligence solutions, has unveiled its newest product, Sales Assist. Specifically designed for the retail sector, this advanced AI agent made its debut at the Mobile World Congress (MWC) 2026. Sales Assist aims to empower in-store teams by providing real-time, data-driven recommendations that improve customer interactions and optimize sales workflows. Retail environments, often bustling and noisy, can hinder communication and rapid decision-making. SoundHound’s Sales Assist tackles these issues by functioning effectively in such busy settings, offering instant support to sales associates. By delivering timely suggestions based on customer insights and sales patterns, the AI helps staff engage customers more effectively, personalize product recommendations, and ultimately boost revenue. A major benefit of Sales Assist is its ability to streamline sales processes. Retail teams receive AI guidance throughout the customer journey, ensuring adherence to company policies while enhancing overall customer experience.

This reduces errors and increases staff efficiency, making daily operations smoother and more productive. SoundHound AI’s dedication to voice technology and AI is demonstrated by its strong performance; in 2025, the company handled nearly 30 million AI interactions, underscoring its growing presence and adoption across European markets. This expansion highlights the rising reliance on voice-enabled AI to reshape traditional retail spaces and customer engagement. At MWC 2026, attendees can witness live demos of Sales Assist in action, along with other AI-powered applications from SoundHound. These presentations offer firsthand insight into how voice AI can revolutionize retail operations by enabling smarter, quicker, and more personalized interactions between sales associates and customers. The launch of Sales Assist represents a significant leap in integrating voice technology into retail. Leveraging real-time data and natural language processing, the AI agent enhances human sales teams’ effectiveness, making it an essential tool for retailers striving to succeed in a competitive marketplace. With this innovative solution, SoundHound continues to lead the way toward a retail future where intelligent voice assistants are central to driving business growth and customer satisfaction.