Spotify launched their AI DJ in English last year, allowing listeners to connect with and discover music in a personalized way. The DJ combines curated songs with AI-powered commentary, created through Spotify's personalization technology and AI voice. Now, the AI DJ is being introduced to Spanish-speaking Spotify Premium users worldwide in beta. Users have found that the DJ's commentary enhances their listening experience, leading to increased listenership and more time spent listening to DJ. Xavier Jernigan, known as "X, " was the first AI voice model of DJ in English and will continue to be available. However, the introduction of DJ in Spanish allows users to choose to hear another DJ voice.

The impact of the Spanish language in music culture is significant, and Spotify has millions of Spanish-speaking listeners. After an international casting call, Olivia "Livi" Quiroz Roa, a Spotify music editor based in Mexico City, was selected as the voice of DJ in Spanish. DJ in Spanish will be available to Premium users in markets where DJ is currently available, including Spain and select countries in Latin America. To access DJ in Spanish, users can search for "DJ" in the Spotify app, press play, and switch between English and Spanish within the DJ card. This expansion allows Spotify to reach a larger Spanish-speaking audience and provide them with a new and exciting way to listen to music.