Samsung has made significant strides in mobile artificial intelligence with Galaxy AI. However, there are a few issues with their approach. One concern is the potential implementation of a paywall for various Galaxy AI services. The details regarding which services will be affected, the cost, and the certainty of this change remain undisclosed. As a result, there is unease about the potential loss of currently free services. Additionally, Galaxy AI is currently limited to specific handsets including the S24, S24+, and S24. Although Samsung plans to extend the services to the Galaxy S23 family, the Galaxy Z Fold 5, Z Flip 5, and Tab 9, this rollout is progressing slowly due to the allocation of resources.

The impact on device demands for local processing and server loads for cloud-based AI features are some of the considerations involved. Samsung has also added to the complexity by including AI features provided by Google and other third parties. Distinguishing between these services and assigning credit becomes a challenge, even for knowledgeable consumers. In a separate development, due to Google Services being banned in China, Samsung has partnered with Baidu and integrated their AI platform, Ernie AI, into the Galaxy S24 platform for Chinese users. While this ensures the availability of AI features in China, it further complicates the overall user experience. Despite these challenges, Samsung has garnered positive attention for its Galaxy AI tools and their impressive consumer experience. However, maintaining a leading role in the AI field amidst a fragmented landscape, concerns about subscription costs, and the increasing ubiquity of AI services poses a significant challenge for Samsung.