Organizations worldwide are experiencing a shift as employees increasingly use AI and intuitive tools to become technology creators themselves, bypassing traditional IT departments. This movement sees marketing managers developing AI models, nurses creating healthcare apps, and finance teams automating processes. Tom Davenport explains this change as technology becoming more accessible and integrated into everyday life. This "citizen revolution" classifies tech creators into three types: citizen developers who use low-code/no-code platforms, citizen automators who establish automated workflows, and citizen data scientists who extract insights using AI tools. Ian Barkin notes the convergence of humans becoming tech-savvy and technology becoming user-friendly. A notable example is Stevie Sims at Shell, who transitioned from manual tasks to leading as a citizen developer, demonstrating how domain expertise can drive innovation. However, some IT departments view this trend as shadow IT and resist it, although there's growing acceptance.
Barkin suggests creating a dual IT system to support both enterprise needs and citizen developers. Organizations like Shell use a "red, amber, green" system to manage projects: green for free development, red for IT-only, and amber for collaboration. Embracing this revolution allows companies to accelerate innovation by leveraging employee expertise. Davenport emphasizes that tapping into this resource enables faster, cost-effective digitization. The future involves smartly integrating AI and human expertise. Organizations are encouraged to support and enable employee innovation while maintaining necessary safeguards, thereby unlocking new levels of productivity and empowering their workforce.
The Rise of Citizen Developers: Transforming IT with AI and Intuitive Tools
AI Marketing Factory has launched business optimization consulting services aimed at uncovering operational inefficiencies that cost companies time and money through comprehensive business audits.
The rapid rise of remote work has fundamentally changed the way businesses operate and communicate, with organizations increasingly relying on distributed teams worldwide.
On Thursday, less than 24 hours after Nvidia reported yet another record-breaking quarter and announced it has “visibility” into nearly half a trillion dollars in revenue for 2025 and 2026, CEO Jensen Huang expressed frustration that the market failed to appreciate their success.
Adobe is set to acquire Semrush for about $1.9 billion in an all-cash transaction aimed at strengthening its AI-driven marketing ecosystem.
A necessary component of this site failed to load.
The sales landscape has dramatically transformed.
Key Takeaways Video Recaps utilize AI to condense a show’s crucial plot points into a theatrical-quality video featuring narration, dialogue, and music
Launch your AI-powered team to automate Marketing, Sales & Growth
and get clients on autopilot — from social media and search engines. No ads needed
Begin getting your first leads today