SKIP TO CONTENT Harvard Business Review Logo The AI Tools That Are Revolutionizing Market Research Custom market research has traditionally been slow and expensive, often taking many months and requiring substantial financial resources. Consequently, marketers have frequently made important strategic decisions without the advantage of timely external insights.
However, as discussed in our recent HBR article, “How Gen AI is Transforming Market Research, ” generative AI is revolutionizing the way consumer and market insights—the cornerstone of strategic marketing—are gathered, generated, and analyzed. We are not alone in this view: Since the release of our article, for instance, both Andreessen Horowitz and Foundation Capital have released investment theses forecasting that generative AI will significantly transform the $140 billion global market research industry.
How AI Tools Are Revolutionizing Market Research | Harvard Business Review
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