Ads automation platform Creatopy has rebranded as The Brief and introduced the industry’s first comprehensive "AI agency" platform. This system automates key aspects of the campaign process—from market research and ad creation to publishing and optimization—helping brands reduce costs and speed up time to market. Customers report producing up to 10 times more content, cutting costs by 35%, accelerating production by 50%, and launching campaigns up to 90% faster. Comprising four agents—Discover, Create, Launch, and Optimize—The Brief operates in a continuous loop that transforms the campaign lifecycle by automating repetitive tasks and eliminating the need to switch between tools. This shrinks the gap between insight and execution, ushering in a new era of "vibe marketing, " where AI translates natural language prompts into campaigns, lowering creative barriers and freeing teams to focus on ideas and strategy. Discover enables marketers to analyze competitors’ strategies across Meta, Google, and LinkedIn, with support for TikTok and Pinterest coming soon. It reveals where competitors run ads, their audience targeting, and creative elements used. Teams can quickly align through collaborative moodboards that convert shared inspiration into AI-generated concepts, aided by an AI chat interface that accelerates ideation. Create produces ads, product photography, and videos from a single prompt, offering full editing control within a professional-grade editor. Powered by top image and video models, it transforms one idea into hundreds of on-brand variations spanning formats, languages, and platforms. Features like Feed connect creatives with live data streams for instant bulk design generation and real-time personalization. Launch enables campaigns to go live across all major ad platforms, including Meta and Google, with a single step. It manages compliance automatically and supports dynamic ads that respond in real time to signals such as price changes, inventory fluctuations, or location. Optimize provides real-time performance insights through visual reports and actionable recommendations.

Future updates will introduce dynamic creative optimization, enabling automatic campaign updates with new variations based on outcomes. The Brief integrates with tools like Figma, Bynder, Orange Logic, Frontify, and Veeva, fitting seamlessly into existing workflows. Unlike complex enterprise software or disjointed AI tools, it unifies every campaign-building step, reflecting a traditional agency structure where four agents handle Strategy, Production, Media, and Reporting. Laura Gomez, Head of Digital Design at lastminute. com, said: “With The Brief, we’ve eliminated hours of manual work and now generate personalized campaigns in minutes. Features like smart resizing and live data feeds let us scale faster while staying on brand—a must in travel, where timing and relevance are everything. Since rollout, we’ve seen a 50% increase in usage across our team. ” The company has quadrupled its enterprise customer base year-over-year and now serves industry leaders including Tony’s Chocolonely, the British Council, AstraZeneca, and The Economist. The new name and identity embody a future where insight drives alignment and creativity—blending human ideas with autonomous execution. Tammy H. Nam, CEO of The Brief, stated: “Marketing has become too fragmented, too slow, and too reactive. The Brief makes it continuous and intelligent, allowing insight to flow seamlessly into execution, with performance powering the next idea. In this new vibe marketing era, winning teams won’t be those with the largest budgets, but those with the sharpest taste and boldest instincts. That’s the shift we’re here to enable. ”