Google has launched a generative AI image tool within its Demand Gen planning tool for marketers. However, the tool has limitations and won't generate people or human faces. This is likely to avoid creating images that might offend people, following a previous AI chatbot incident where Google generated historically inaccurate depictions of people. Additionally, the tool won't generate brand logos unless advertisers provide reference photos, creating additional steps in the campaign setup process. Despite these restrictions, advertisers are still positive about the tool's ability to streamline ad creative generation. Grindr, a dating app, is facing a class-action claim for allegedly sharing sensitive user information, such as HIV status and sexual orientation, with third parties without obtaining user consent.

App optimization company Apptimize and analytics/marketing platform Localytics received this data from Grindr and used it to serve targeted ads. This is not Grindr's first data violation; it has faced fines and reprimands in the past for similar privacy breaches. If Grindr wants to regain user trust, it will need to improve its data handling practices. Snap, the social media platform, is positioning itself as a potential option for political advertisers who may face challenges on other platforms. TikTok refuses to run political ads, and Meta (formerly Facebook) distanced itself from politics after the Cambridge Analytica scandal. In contrast, Snap is rolling out political-focused programming on college campuses and has partnered with NBC News and Vote. org to provide valuable targeting signals for political campaigns. However, whether Snap can avoid the pitfalls experienced by Meta remains to be seen.