**Business Insider Exclusive Story Summary** This story is reserved for Business Insider subscribers. Sign up now to read more or log in if you already have an account. In the latest Insider Today newsletter, the FBI has launched an investigation into an alleged assassination attempt on former President Donald Trump after shots were fired near his golf course in West Palm Beach, Florida. Trump was unharmed, and law enforcement has custody of the shooting suspect. Today’s newsletter also highlights AWS's plans to boost its sales team to market AI products more effectively. The new strategy is called "Find One, Launch One, Ramp One, ” focusing on selling and generating revenue from Amazon’s AI tools, specifically Q and Bedrock. AWS salespeople are incentivized with performance bonuses, while non-sales staff are encouraged to engage in sales efforts too. As Amazon faces tough competition in the AI sector, particularly from Microsoft, AWS is intensifying its sales strategy and addressing customer needs.

However, despite the rush to sell AI technologies, there are concerns about whether customers will embrace products that may not meet their expectations. **Key Headlines:** 1. Anticipated Fed interest rate cuts and their market impacts. 2. Recent Emmy winners announced. 3. Challenges for Trump’s security due to his hobbies. **Markets Insights:** - Common illegal tactics used by the wealthy. - Florida's housing market is becoming increasingly costly. - Tips on avoiding mistakes when starting a hedge fund. **Tech Updates:** - Larry Page’s money man is offering his wealth management secrets. - Insights into Elon Musk's Twitter era. - Google avoids a jury trial in its adtech case, but not without costs. **Business Trends:** - The contrasting designs of American downtowns. - The rise of portfolio careers among workers. - The ongoing struggles in Hollywood post-strike. **In Other News:** - Big Lots faces store closures and bankruptcy. - Bear Grylls' daily routine includes unique wellness practices. - The wealth increase of the top 10 earners this year totals $360 billion. **Today’s Events:** - Kamala Harris meets with Teamsters leaders. - Court hearing regarding TikTok's challenge to a Biden mandate. - Announcement of the Booker Prize for Fiction nominees. For the full story and more insights, subscribe or log in to Business Insider.