Artificial Intelligence is now widespread, and with the release of Apple's iPhone 16, AI has been integrated into everyday tools. While 2023 was marked by AI awareness, 2024 has seen considerable experimentation and adoption. This article discusses the top AI use cases of 2024, emphasizing the importance of viewing AI as a tool to enhance human capabilities. Initially, there was a push for broad AI implementation driven by board mandates and fear of missing out (FOMO). However, results varied as people realized that AI cannot solve everything and should augment human efforts. AI should focus on its strengths—scale and speed—to improve tedious tasks rather than replacing human decision-making. It is crucial to avoid over-reliance, which could lead to intellectual stagnation. Issues like hallucinations and transparency persist, but companies like Perplexity. AI are developing transparent AI solutions that show data sources, enhancing credibility and incorporating human oversight, similar to President Reagan's maxim "Trust, but verify. " The following are the top 15 AI use cases for 2024, demonstrating AI's potential to expedite human outputs: 1. Search & Research: Transparent AI search engines like Perplexity. AI provide data source visibility. 2. CV Enhancement: Guidance on using AI for job applications and CV improvement. 3. Grammar: Enhanced grammar and spelling correction beyond basic spell-checking. 4. Excel Mentor: Simplifying formulas, calculations, and data analysis without a data analyst. 5. Customer Service: Using agents and bots for routine queries. 6.

Blog Writing: Creating blog drafts. 7. Cold Email & Replies: Tailoring emails to boost response rates. 8. Digital Marketing: Campaign suggestions and results tracking. 9. SEO Optimization: Identifying keywords for SEO strategies. 10. Content Creation: Drafting content for social media posts. 11. Sales Analysis: Data analysis to identify customer cohorts and up-sell opportunities. 12. Data Processing: Utilizing AI for basic data analysis tasks. 13. Social Media: Managing social interactions like comments and shares. 14. Digital Content: Designing mood boards and digital content drafts. 15. Virtual Assistant: Bots for scheduling and managing emails. By the end of 2024, it's evident that popular AI use cases focus on task-oriented activities, freeing time for more value-driven activities needing human judgment and creativity. This adoption shows a move towards creating personalized AI agents that enhance productivity by handling routine tasks. The key to successful AI integration lies in knowing when to utilize AI effectively, rather than trying to replace tasks requiring critical thinking.