lang icon En
July 9, 2024, 12:45 p.m.
1759

None

Brief news summary

Mark Matlock, a candidate for the Reform UK party, has clarified that he is a real person and not an AI bot, as some suspected. Speculation arose due to a campaign image in which Matlock appeared to have hyper-smooth skin and had allegedly missed important events. However, Matlock confirmed his existence and explained that he was actually very ill during the election. He provided evidence, including the original photo that drew attention, which had undergone minor editing. While AI tools are increasingly being used in political contexts, no AI bot has yet replaced a human politician. However, the proliferation of AI has raised concerns about deepfakes and the creation of political ads using AI tools.

In an article published by The Independent, Mark Matlock, a political candidate from the right-wing Reform UK party, addressed speculations about him being an AI bot by confirming that he is indeed a real person. The doubts surrounding Matlock's authenticity arose due to a campaign image that featured extremely smooth and glossy skin, as well as his absence from certain events such as the election count. A thread on X questioned his existence, sparking concerns of a potential scandal. While the concept of an AI-generated political candidate is not entirely implausible, as evidenced by an executive at an AI company running for Parliament during this election (albeit unsuccessfully with only 179 votes), Matlock is a human candidate who happened to fall ill during the election period. Matlock revealed, "I got pneumonia three days before election night. I was actively taking measures to maintain my health, including exercise and vitamin intake, in order to attend, but my condition made it impossible. On election night, I couldn't even stand. " He also provided The Independent with the original photo that caused speculation, explaining that the background had been removed and the color of his tie altered. Admittedly, the photo does possess an artificial appearance, particularly noticeable in Matlock's hair and skin, which can be attributed to the association of such aesthetics with AI. This instance serves as a reminder to all elected officials: refraining from manipulating photos in ways that resemble an exaggerated representation of a youthful and non-threatening politician, akin to a heavily edited "Midjourney" result, is advisable. As we approach the 2024 elections in the United States and other countries, the influence of AI tools is already being felt.

However, it is important to note that we have yet to witness the replacement of human politicians by AI bots (although some individuals may argue in favor of this prospect). The creation of convincing deepfakes featuring politicians is now easier than ever, demonstrated by an incident involving the cloning of President Joe Biden's voice to dissuade people from voting. Additionally, the question of how to regulate political advertisements generated using AI tools remains unresolved. Google recently announced that it will automatically add disclosures to political ads labeled as AI-generated by the advertiser.


Watch video about

None

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Content Maker

Our unique Content Maker allows you to create an SEO article, social media posts, and a video based on the information presented in the article

news image

Last news

The Best for your Business

Hot news

Dec. 16, 2025, 1:29 p.m.

SaaStr AI App of the Week: Kintsugi — The AI That…

Each week, we spotlight an AI-driven app that solves real issues for B2B and Cloud companies.

Dec. 16, 2025, 1:24 p.m.

The Role of AI in Local SEO Strategies

Artificial intelligence (AI) is increasingly influencing local search engine optimization (SEO) strategies.

Dec. 16, 2025, 1:22 p.m.

IND Technology Secures $33M to Prevent Grid Crise…

IND Technology, an Australian company specializing in infrastructure monitoring for utilities, has secured $33 million in growth funding to boost its AI-driven efforts to prevent wildfires and power outages.

Dec. 16, 2025, 1:21 p.m.

AI rollouts get messy for publishers, brands

In recent weeks, an increasing number of publishers and brands have faced significant backlash as they experiment with artificial intelligence (AI) in their content production processes.

Dec. 16, 2025, 1:17 p.m.

Google Labs and DeepMind Launch Pomelli: AI-Power…

Google Labs, in partnership with Google DeepMind, has introduced Pomelli, an AI-powered experiment designed to help small-to-medium-sized businesses develop on-brand marketing campaigns.

Dec. 16, 2025, 1:15 p.m.

AI Video Recognition Enhances Content Moderation …

In today’s rapidly expanding digital landscape, social media companies are increasingly adopting advanced technologies to safeguard their online communities.

Dec. 16, 2025, 9:37 a.m.

Why 2026 could be the year of anti-AI marketing

A version of this story appeared in CNN Business’ Nightcap newsletter.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today