The Year of Vibe Marketing and Human-Made Content AI continues to reshape the world, changing audience expectations and redefining marketing professionals' roles. Nowadays, marketers focus on vibe, creativity, and skillful AI tool management. However, audiences increasingly seek authentic human connection, appreciating “human” aspects in content such as raw videos, innovative visuals, and captivating, charismatic communication. Phygital Experiences and Embracing Laziness – The New “Virus” With digital fatigue setting in, people now value offline experiences more and are embracing their “unproductive” sides. Real-world interaction has become a desirable luxury, while “bed-rotting” (scrolling TikTok from bed) has become a widespread trend worldwide.
Phygital activities mixed with humor related to sugar daddies are expected to strongly connect with users. “Dopamine” Consumption in Overdrive Amid a loneliness epidemic and ongoing global crises, a mental mindset called “dofanomics” has emerged. Audiences chase instant gratification online, driving trends like gamified shopping, bold and eccentric tones of voice (ToV), and a rise in vertical content. Also read: - How to Create an MVP Brand with AI: A Step-by-Step Guide from Clear Resources - Tiffany & Frankenstein: How a Brand Turned Product Placement into a Cultural Influence Strategy - The New Trend in American Marketing: Community Showrooms - 2025: The Year of AI Agents – What Are We Going to Do? Thank you!
2024 Marketing Trends: Vibe Marketing, Human-Made AI Content, and Phygital Experiences
Wix, a leading website creation and management platform, has launched an innovative feature called the AI Visibility Overview, designed to help website owners better understand their sites’ presence within AI-generated search results.
Artificial intelligence (AI) is swiftly transforming the marketing landscape, fundamentally altering how professionals design campaigns and engage with customers.
The integration of artificial intelligence (AI) into video marketing strategies is transforming how brands engage with their audiences.
Samsung Electronics, a global leader in semiconductor technology, has launched a strategic initiative to provide comprehensive 'one-stop' artificial intelligence (AI) solutions to its foundry customers.
In the rapidly evolving digital marketing arena, email remains a dominant force, yet its success depends on strategic changes.
Major technology corporations are currently making a concerted effort to embrace generative artificial intelligence (AI) technologies, reflecting a rapidly increasing enthusiasm for this groundbreaking field.
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