Under the leadership of technology visionary Marc Benioff, Salesforce has grown into a major force in enterprise software, specifically in customer relationship management (CRM). This tool helps sales leaders manage tasks such as tracking deal flow and marketing campaigns using data. Over recent years, Salesforce has expanded its platform by acquiring companies like MuleSoft for data integration, Tableau for dashboarding, and Slack for messaging, all of which emphasize data reliance. These acquisitions have made Salesforce a frontrunner in data-driven enterprise tools. The focus on artificial intelligence (AI) and data has positioned Salesforce well, particularly as businesses invest heavily in AI technologies. While much AI attention focuses on semiconductors and robotics, investors should consider Salesforce, which competes with Microsoft in the emerging field of agentic AI.

Agentic AI aims to automate processes, improving efficiency and customer satisfaction by leveraging vast amounts of data. Benioff estimates the total addressable market (TAM) for agentic AI could reach $1 trillion. Salesforce is advancing in agentic AI through its product, Agentforce, which has garnered significant interest from companies like IBM, Accenture, and FedEx. A collaboration with Accenture, enhanced by its partnership with Nvidia, could present further opportunities for Salesforce in the AI space. Despite the recent increase in Salesforce's stock valuation, the company remains a strong contender in agentic AI, benefiting from its established enterprise software platform and cross-selling capabilities. Its strategic acquisitions contribute to a comprehensive ecosystem, allowing Salesforce to capture a significant portion of the agentic AI market and maintain strong customer retention. Consequently, the stock is considered a worthwhile investment, driven by its potential in the AI domain.