Tech companies have been making significant moves in integrating AI into various aspects of online life. Meta introduced an AI chatbot on Instagram and Facebook, while OpenAI launched GPT-4o, a more advanced version of its large language model. Google also introduced "AI Overviews" in its search engine. The implementation of AI has been met with concerns about the lack of oversight and the quality of products being produced.

Despite these concerns, companies across industries are eager to jump on the AI bandwagon, signing deals and partnering with AI companies without fully understanding the implications. Media organizations, facing a precarious situation, have entered into partnerships with AI companies like OpenAI in order to establish ground rules and demand compensation for their content. However, there are concerns about the control and flow of information that generative AI companies may have if they become central players online. The future of AI remains uncertain, but it is clear that its impact is already being felt in a disruptive manner.