eBay has introduced a new AI-powered feature called "Shop the look, " which uses personalized data to display a carousel of fashion items tailored to each user's preferences. The feature evolves over time to reflect changes in browsing habits and offers suggestions accordingly. By utilizing decades of data, customer insights, and billions of images, eBay has trained AI technology to deliver this personalized experience.

Beyond personalization, eBay sees "Shop the look" as a gateway to the world of fashion, providing access to current trends and classic pieces from their extensive inventory. Initially available on iOS for US and UK customers who have viewed at least 10 fashion items in the past 180 days, eBay plans to expand the feature to Android users later this year and extend its reach to more shopping categories. Customizable features powered by generative AI are becoming increasingly prevalent in various apps, with Pinterest offering an AI-enabled feature that allows users to choose their preferred body type when searching for fashion inspiration.