Thrillax, a digital marketing and SEO firm, has announced the launch of a new SEO framework focused on visibility, aimed at helping founders and businesses gain a deeper understanding of search performance beyond just website traffic. This innovative framework responds to evolving ways people discover information online. With the increase of zero-click search results, AI-generated answers, and content discovery across platforms like Google, Instagram, YouTube, and various AI tools, users often get the information they need without actually visiting a website. Industry data indicates that over half of Google searches now conclude without a click. As search experiences continue to develop, traditional SEO metrics centered solely on traffic and rankings may no longer fully capture how frequently a brand is being found. Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar Thrillax's visibility-focused framework emphasizes intent-driven content, providing clear answers, and maintaining a consistent presence across multiple platforms. It integrates Answer Engine Optimization, Search Everywhere Optimization, and what the company calls Vibe SEO, all designed to enhance clarity and relevance within modern search environments. “Many founders depend solely on traffic to assess SEO success, ” explained Krunal Soni, founder of Thrillax.

“However, search behaviors have shifted. By 2026, brands must measure visibility, clarity, and trust across search engines, social networks, and AI tools. This framework equips founders to adapt to these changes. ” Thrillax has started applying this new framework to all client projects, aiming to assist small and medium-sized businesses in maintaining visibility amid the ongoing transformation in search behavior.