TikTok is currently testing a new feature that allows users to request seeing less AI-generated content in their feeds, enhancing user control over the platform’s content. This initiative, announced at TikTok’s recent annual European trust and safety forum in Dublin, is part of a broader expansion of TikTok’s AI control tools, following the identification of 1. 3 billion AI-generated videos on the app. The update focuses on increasing user autonomy regarding the type of content they engage with, addressing growing concerns about the prevalence of AI-created videos on social media. Central to this update is the expansion of the "manage topics" section in user settings, expected to launch soon. It will include a toggle feature that enables users to "dial down" AI content rather than fully remove or block it, allowing for subtle customization of their viewing experience. This approach aims to personalize the content mix, catering especially to users who prefer a mostly organic feed but are not entirely opposed to AI content. By reducing the prominence—but not the existence—of AI-generated videos, TikTok hopes to balance user preferences while handling the challenge of moderating the rising volume of AI content. This new feature reflects TikTok’s commitment to transparency, trust, and user empowerment at a time when social platforms face increased pressure to offer clearer controls over algorithm-driven content. Given TikTok’s vast user base and the rapid growth of AI content creation, the addition of the "see less AI-generated content" toggle could become a widely adopted tool for curating more tailored feeds.

TikTok’s move may also influence other platforms confronting similar issues related to AI and content moderation. The announcement at the European trust and safety forum emphasized TikTok’s dedication to improving platform safety and allowing users to actively shape their content experience. During the forum, discussions focused on the impact of AI in content creation and distribution, with TikTok’s proactive strategies receiving positive feedback. The feature represents a balanced approach to content moderation by blending innovation with responsibility, aiming to create a healthier digital environment. As the feature rolls out, users are encouraged to explore and provide feedback to help refine TikTok’s content customization options. Overall, this development marks a significant step in how social media platforms manage AI in content feeds. By giving users direct control over their preferences, TikTok not only enhances user experience but also sets a precedent for ethical, user-centered content management amidst the growing integration of AI in digital media. This move arrives at a crucial moment as AI increasingly permeates daily digital interactions, underscoring the importance of thoughtful regulation and empowering users in navigating the evolving media landscape.