During Apple's most recent quarterly earnings call, CEO Tim Cook shared that the company is actively developing generative AI software features, which are expected to be made available to customers later this year. Cook's comments align with previous reports from Bloomberg's Mark Gurman, who suggested that the upcoming iOS 18 update could be the most significant in the history of the operating system. Although Cook did not provide specific details about the planned features, his repeated mentions of generative AI suggest that a substantial release is on the horizon for this fall. In his prepared remarks, Cook expressed Apple's ongoing investment in artificial intelligence and their anticipation to unveil further developments later this year. When pressed for additional information by analysts, Cook adhered to Apple's usual practice of not revealing too much in advance, stating that they prefer to do the work first before discussing it publicly.

Nevertheless, Cook hinted at their excitement for some upcoming projects that will be shared in due course. Recent smartphone offerings from Google and Samsung have highlighted the appeal of AI software features, ranging from advanced photo editing capabilities to enhanced word processing functionalities. Apple's decision to disclose their plans indicates their determination to incorporate AI into their software platforms, such as iOS, iPadOS, and macOS, later this year. Cook concluded the call by emphasizing Apple's belief in the tremendous potential of generative AI and AI in general, without divulging further details or preempting future announcements.