Apple is preparing to make its foray into the artificial intelligence (AI) space. In Apple's recent earnings call, CEO Tim Cook announced that the company is planning to make an AI-related announcement in 2024. Cook emphasized Apple's commitment to investing in technologies that shape the future, including AI, and expressed excitement about sharing details of their ongoing work in the field later this year. While Cook did not provide many specifics, he confirmed that Apple's focus will be on generative AI, similar to OpenAI's intelligent assistant ChatGPT.

This aligns with recent reports that Apple's upcoming iOS 18 update, expected to be unveiled at the WWDC conference in June, will feature a smarter Siri and increased integration of AI into core iOS features such as Messages and Apple Music. Cook's announcement coincides with the highly anticipated launch of Apple's first spatial computer, the $3, 499 Vision Pro, which incorporates AI capabilities such as the creation of virtualized personas using AI models. Analysts view this as Apple's major step into the AI space, with the potential for a dedicated AI App Store in the future. These developments highlight Apple's commitment to AI and its vision for the future of technology.