During a panel on AI and entertainment, Duncan Crabtree-Ireland, the national executive director of SAG-AFTRA, emphasized the need to reject the idea that AI is an uncontrollable force. He acknowledged AI's potential impact and questioned whether we should allow it to overshadow human creativity. Variety reports that Crabtree-Ireland participated in an intimate panel at San Diego Comic-Con alongside voice actors from the National Association of Voice Actors (NAVA), including Linsay Rousseau (God of War: Ragnarok), Ashly Burch (Mythic Quest), Cissy Jones (The Owl House), Zeke Alton (Call of Duty), and Tim Friedlander (Record of Ragnarok), who is also the NAVA president and founder. The panel focused mainly on addressing concerns regarding generative AI's threat to artists and working actors. The discussion centered around measures to mitigate the risks of AI generating lines without the actors' consent or agreement.

The actors highlighted the importance of including talent-first provisions in contracts and establishing companies that ensure AI is used in collaboration with actors, while also guaranteeing fair compensation. Crabtree-Ireland expressed the view that besides its impact on the entertainment industry, AI poses an existential threat due to its potential future applications and users. He urged everyone to stand against the abusive use of technology and assert control over the use of their own bodies, voices, faces, and likenesses. Burch further emphasized the need to preserve opportunities for the next generation of voice actors to build successful careers in the industry. Friedlander highlighted the importance of language control in contracts, warning that without adequate protection, one's first job could potentially become their last.