According to SAP CEO Christian Klein, the benefits of incorporating generative AI into enterprise software are so significant that businesses would be willing to pay higher prices for these solutions. An example is German retailer Schwarz Group, which utilizes generative AI along with various data sets including historical business data, consumer sentiment, inflation data, and weather forecasts to enhance demand predictions at their Lidl and Kaufland stores. However, Klein highlights the importance of organizing data spread across multiple silos to fully realize these benefits.

SAP, the largest non-U. S. -based software maker specializing in aiding large and midsize businesses with complex tasks, sees itself well-positioned in the generative AI domain due to its access to vast amounts of business data. Despite relying on AI algorithms from other companies, Klein envisions generative AI driving SAP's business in three key ways. This perspective is shared by others who recognize the potential of merging generative AI and business data.