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July 24, 2023, 12:01 a.m.
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New Paytronix CEO Jeff Hindman suggests that technology can assist restaurants in providing personalized service despite labor challenges. Hindman envisions digital technologies transforming the restaurant experience both in-store and online. He emphasizes the importance of matching customer expectations and leveraging personalization through digital platforms. Hindman highlights the value of consumer data in fulfilling customers' preferences and ensuring a personalized experience. The research indicates that returning customers contribute significantly to restaurant purchases, making it crucial for restaurants to bridge the service gap created by labor challenges. Hindman explains that Paytronix has been integrating artificial intelligence (AI) and predictive capabilities into its platform to enhance server performance and improve employees' skills.

However, the restaurant industry's integration of technology has resulted in complex and disjointed tech stacks that hinder seamless communication. Hindman suggests that the industry is in the early stages of developing more holistic platforms to consolidate and simplify operations. By integrating loyalty sign-up experiences with stored payment information, Paytronix aims to streamline processes and enhance the customer experience. The industry is increasingly adopting automation to streamline operations, and Hindman emphasizes that Paytronix focuses on addressing customers' needs rather than merely competing with other providers. The company aims to build its future by listening to customers and developing solutions accordingly.


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