TJC announced a follow-on investment in GrowthLoop, strengthening a financial partnership that began with TJC’s initial investment in 2022 as enterprises increasingly seek to modernize marketing through agentic AI and composable customer data infrastructure. The private equity firm stated that the new funding will support GrowthLoop’s expansion of its “Compound Marketing Engine, ” described as an agentic, composable customer data platform built natively on the data cloud. The companies explained this product aims to help large, complex organizations activate first-party data in real time while accelerating campaign development and execution across multiple channels. GrowthLoop markets its platform to high-volume settings such as omnichannel retail and commerce media networks, where marketers and data teams require a governed, shared source of truth. The company said its cloud-native infrastructure integrates with enterprise-grade data clouds like Google BigQuery and Snowflake, enabling non-technical teams to directly access and activate customer data from their existing cloud environments. TJC emphasized that its follow-on investment reflects confidence in GrowthLoop’s strategy to evolve beyond traditional predictive analytics toward what it calls “causal, agentic marketing, ” where AI systems identify the drivers of customer behavior and recommend actions to improve outcomes. GrowthLoop described its platform evolution as beginning with a composable CDP layer providing a real-time foundation on an enterprise’s own data cloud, later expanding with “AI Studio” to accelerate audience creation, journey orchestration, and campaign execution. The next phase of GrowthLoop’s development centers on the full Compound Marketing Engine, which combines large-scale causality data, causal agents, and real-time AI decisioning to continuously learn which marketing actions drive changes in customer outcomes and enhance performance over time. The company said large enterprises managing millions of customer records and operating across multiple channels use GrowthLoop, citing customers such as Costco, Ford, Google, Albertsons, Fanatics, and Allegro. It noted that thousands of marketers at enterprises including Google, Indeed, and Costco rely on its tools to boost marketing ROI by continuously testing, learning, and iterating campaigns. The companies stated the new investment will accelerate product development, expand go-to-market efforts across retail and media sectors, and deepen integrations with cloud and AI ecosystem partners, including Google Cloud and Snowflake. TJC (formerly The Jordan Company) brings over four decades of experience partnering with growth-oriented firms across various sectors, including industrials, logistics and business services, digital and power infrastructure, healthcare, and consumer.

The firm reported $30. 9 billion in assets under management as of September 30, 2025, with offices in New York, Chicago, Miami, and Stamford. KEY QUOTES: “GrowthLoop is changing how enterprise marketing delivers personalized campaigns, and we’re proud to help usher in that future by deepening our relationship with the company. The Compound Marketing Engine offers a powerful and differentiated solution for retailers and large-scale enterprises aiming to unify customer data, accelerate campaign cycles, and drive growth through agentic AI. We are excited to support this next phase of development and growth. ” — Eion Hu and Brad Wilford, Partners, TJC “This investment from TJC underscores the urgent opportunity we’re observing in the market. Enterprise marketing teams are no longer content with disconnected tools and slow iteration cycles. They demand real-time learning, composability, and AI that accelerates growth — precisely what the Compound Marketing Engine delivers. ”