The Year of Vibe Marketing and Human-Made Content AI continues to transform the world, altering audience expectations and redefining the roles of marketing professionals. Today, marketers emphasize vibe, creativity, and skillful management of AI tools. Despite this, audiences increasingly crave genuine human connection, valuing “human” elements in content such as unpolished videos, inventive visuals, and engaging, charismatic communication. Phygital Experiences and Embracing Laziness – The New “Virus” With digital deprivation setting in, audiences now appreciate offline experiences more and are embracing their “unproductive” sides.
Real-world interaction has become a sought-after luxury, while “bed-rotting” (scrolling TikTok from bed) has turned into a widespread global trend. Phygital activities combined with humor around sugar daddies will strongly resonate with users. “Dopamine” Consumption in Overdrive In the midst of a loneliness epidemic and continuous global crises, a mental framework dubbed “dofanomics” has surfaced. Audiences pursue instant gratification online, fueling trends like gamified shopping, bold and eccentric tones of voice (ToV), and a surge in vertical content. Also read: How to Create an MVP Brand with AI: A Step-by-Step Guide from Clear Resources Tiffany & Frankenstein: How a Brand Turned Product Placement into a Cultural Influence Strategy The New Trend in American Marketing: Community Showrooms 2025: The Year of AI Agents – What Are We Going to Do? Thank you!
The Year of Vibe Marketing and Human-Made Content: Trends for 2025
Around 2019, before AI’s surge, C-suite leaders primarily worried about ensuring sales executives accurately updated the CRM.
Otterly.ai, a pioneering Austrian software company, has recently attracted attention for its novel approach to monitoring brand and product representation within responses generated by large language models (LLMs).
Nvidia has recently become the first company to reach a $5 trillion market valuation, just three months after surpassing the $4 trillion mark.
Scope AI has unveiled a groundbreaking advancement in data security through the development of its quantum resilient entropy technology, known as QSE Technology.
Artificial intelligence is dramatically reshaping video analytics by enabling the extraction of actionable insights from massive quantities of visual data.
Advertisers are increasingly leveraging artificial intelligence (AI) to transform the creation and delivery of video advertisements.
OpenAI has secured an unprecedented $40 billion funding round, valuing the company at $300 billion—making it the highest-value private technology deal ever recorded.
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