The Year of Vibe Marketing and Human-Made Content AI continues to transform the world, altering audience expectations and redefining the roles of marketing professionals. Today, marketers emphasize vibe, creativity, and skillful management of AI tools. Despite this, audiences increasingly crave genuine human connection, valuing “human” elements in content such as unpolished videos, inventive visuals, and engaging, charismatic communication. Phygital Experiences and Embracing Laziness – The New “Virus” With digital deprivation setting in, audiences now appreciate offline experiences more and are embracing their “unproductive” sides.
Real-world interaction has become a sought-after luxury, while “bed-rotting” (scrolling TikTok from bed) has turned into a widespread global trend. Phygital activities combined with humor around sugar daddies will strongly resonate with users. “Dopamine” Consumption in Overdrive In the midst of a loneliness epidemic and continuous global crises, a mental framework dubbed “dofanomics” has surfaced. Audiences pursue instant gratification online, fueling trends like gamified shopping, bold and eccentric tones of voice (ToV), and a surge in vertical content. Also read: How to Create an MVP Brand with AI: A Step-by-Step Guide from Clear Resources Tiffany & Frankenstein: How a Brand Turned Product Placement into a Cultural Influence Strategy The New Trend in American Marketing: Community Showrooms 2025: The Year of AI Agents – What Are We Going to Do? Thank you!
The Year of Vibe Marketing and Human-Made Content: Trends for 2025
Tesla has revealed its newest update to the Autopilot system, featuring advanced AI-driven enhancements designed to significantly improve vehicle safety and driving comfort.
Throughout 2025, search evolved rapidly as AI systems became a primary means for discovering information, disrupting traditional organic traffic patterns and reducing their consistency and predictability for many brands.
In today’s rapidly growing digital landscape, artificial intelligence (AI) tools for video content moderation are becoming essential for improving online safety.
The APAC marketing landscape is rapidly evolving, with advances in CX, personalisation, and AI creating both challenges and opportunities.
Recent reports, which have been making significant headlines lately, indicate that Microsoft is lowering its sales quotas for AI software, which is quite intriguing.
AI SMM Panel has positioned itself as a top provider in the social media marketing (SMM) industry, delivering an exceptional experience for users seeking affordable and effective SMM services.
AI chat is now the top tool B2B buyers use to shortlist software—surpassing review sites, vendor websites, and salespeople.
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