AI is unlocking the full capabilities of Google Search by making it more exploratory and multimodal. It is evolving into a more helpful tool for discovery and decision-making, featuring AI-driven responses through AI Overviews and allowing users to search visually with Google Lens. As Google Search simplifies finding what you need, new opportunities to grow your business arise. We're moving beyond merely matching users’ queries—even the most subtle and complex—to anticipating their next needs. This enhanced ability to interpret richer intent signals enables us to deliver relevant ads in fresh moments and contexts previously unavailable. To help you maximize performance today and prepare your campaigns for the continuously evolving Search experience, adopting the latest AI-powered ad solutions is essential. That’s why we’re launching AI Max for Search campaigns—a new, one-click suite of features. Beginning later this month, this suite will roll out globally in beta to all advertisers. It incorporates advanced targeting and creative enhancements powered by Google AI to boost your Search campaigns. AI Max enables you to reach new queries previously out of reach, while providing detailed controls and reporting transparency. Data shows advertisers activating AI Max typically experience 14% more conversions or conversion value at comparable CPA/ROAS levels. For campaigns relying mostly on exact and phrase match keywords, the increase can reach 27%. Deliver the most relevant ads across all surfaces Appearing in new, relevant searches requires your creatives to dynamically adapt to emerging user intent. Within the “asset optimization” panel of AI Max for Search campaigns, text customization—previously called “automatically created assets”—allows you to effortlessly generate new text assets like headlines and descriptions based on your landing pages, ads, and keywords.

Our improved capability produces assets containing clear calls-to-action and unique selling points. Combined with final URL expansion, you can direct users to the most relevant pages on your site. For optimal results, use all AI Max features together to precisely capture emerging intent and present users with content aligned to their interests. For example, if you own an apparel brand promoting a new summer collection, a search for “colorful midi dresses for spring and summer” might have been missed by campaigns using only exact match keywords like “red midi dress. ” Even with broad match keywords, AI Max ensures your ad remains relevant by intelligently adapting your ad content to match the search query. A new URL parameter offers enhanced visibility into search terms across all match types, helping you optimize landing pages instantly and maintain detailed tracking as you broaden your targeting. We’re also introducing reporting upgrades for both Search and Performance Max campaigns in the coming weeks. The search terms report will display headlines and URLs to give clearer insights into customer ad journeys. Enhanced asset reports will show asset performance against KPIs such as spend and conversions—not just impressions. You can remove any generated assets with asset removals and control where you send customers using URL controls. For more information on AI Max for Search campaigns and other Google Ads innovations, join us at Google Marketing Live on Wednesday, May 21 at 9 a. m. PT. Register now for the virtual livestream.