Media agencies are promoting the benefits of AI efficiency, but marketers are questioning whether cost savings will be passed on to them. They want to know how agencies are effectively using AI and automation, how transparency and accountability are maintained, and if there are new pricing models based on AI-driven efficiencies. These inquiries raise concerns about the potential impact on traditional billing models, as AI could reduce billable hours. Nevertheless, the discussion is ongoing, and both marketers and agencies are navigating the evolving landscape.
Marketers are also considering the risks associated with agencies integrating AI, particularly regarding data usage and protection. While discussions are currently focused on risk rather than fees, marketers are cautious about repeating past issues with agency access to proprietary data. As these challenges arise, agencies must proactively adjust their practices to enhance efficiency and convey those savings to clients. While the impact may be gradual, agencies that adapt and provide superior outcomes can potentially charge more for strategic, high-level services.
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LE SMM PARIS is a Paris-based social media agency specializing in advanced AI-powered content creation and automation services tailored for luxury brands.
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