SAG-AFTRA Initiates Second Strike Against AI Use in Video Games
Brief news summary
The Screen Actors Guild (SAG-AFTRA) has launched a new strike targeting video game companies due to concerns over the use of artificial intelligence (AI) in video games. More than 2,600 artists involved in voice dubbing and motion capture for computer-generated characters are taking part in the strike. Negotiations with major gaming companies such as Activision, Disney, Electronic Arts, and Warner Bros. Games have been unsuccessful thus far, with actors accusing these companies of exploiting loopholes and treating actors as data. The extensive use of generative AI in the industry makes it difficult for actors to track their work and receive proper compensation. The strike will not only focus on traditional picket lines, but also utilize streaming platforms and online presence. This increasing use of AI poses a threat to voice actors' livelihoods, especially in supporting roles. Nonetheless, actors remain determined to fight for fair treatment and protection against the negative impact of AI.The Screen Actors Guild (SAG-AFTRA) has begun its second strike in nine months against video game companies. The strike is in response to the industry's use of artificial intelligence (AI) technology to create game characters using actors' voices and movements. The demands of the strike include consent and compensation for actors, but negotiations have been challenging due to the technology companies viewing actors as data and their unwillingness to recognize the performance value. The strike involves around 2, 600 artists who provide voice dubbing and motion-capture services for video games.
The negotiations have been hampered by the secrecy maintained by video game companies and their attempts to exploit the use of AI to create new voices and movements from a composite of performers. The strike's impact may focus on streamers and the online arena, as well as in-person activities. Actors fear that without AI protections, their jobs will be at risk and only a select few famous voice actors will thrive in the industry. The strike is seen as a necessary fight against the encroachment of AI technology on the livelihoods of actors.
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SAG-AFTRA Initiates Second Strike Against AI Use in Video Games
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