A notable discussion took place with David Baker, chief digital officer at Beekman 1802, who demonstrated how his team leveraged AI to transform raw CRM and commerce data into detailed consumer personas, which were subsequently developed into campaign playbooks. “We were able to feed all of our data into a large language model to gain a deep understanding of who our consumer is, ” he explained. Using these insights, his team asked themselves: “Who are we speaking to?What drives them?
What message will resonate?” From there, the AI assisted in generating themes, hooks, and even calls-to-action, freeing the human team from the blank-page dilemma and allowing them to concentrate on curation and strategy. The broader takeaway for the audience was that AI isn’t a magic solution but a force multiplier for teams that already understand their brand and consumer. Watch the full event below:
How Beekman 1802 Uses AI to Transform Consumer Data into Campaign Success
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