Vizrt has unveiled Viz Arena 6, the newest version of its integrated live augmented reality (AR) graphics and virtual advertising solution tailored for the sports broadcasting sector. This release introduces numerous AI-powered enhancements designed to improve production workflows, simplify calibration, and make keying and masking more intuitive and efficient. Edouard Griveaud, Senior Product Manager of Sports and AI at Vizrt, explains that embedding artificial intelligence in Viz Arena 6 aims to boost creative freedom and operational effectiveness during live sports broadcasts. A key feature of Viz Arena 6 is its AI-driven calibration capability, which ensures AR graphics and virtual advertising elements remain perfectly aligned with on-field action throughout broadcasts, despite dynamic camera movements. Utilizing AI enables this precision to be achieved up to ten times faster than previous techniques without sacrificing accuracy, significantly cutting down the time and effort needed to deploy high-quality graphics during live events. Furthermore, Viz Arena 6 introduces a new Sports Intelligent Keyer employing ambient learning technology to differentiate effectively between foreground and background elements. This reduces the reliance on manual operator adjustments, facilitating the creation of clean, professional visuals with less technical input.

The intelligent keying system is especially valuable in live settings where lighting and conditions can change quickly. These AI-driven advancements in Viz Arena 6 not only streamline the technical process of producing augmented reality and virtual advertising content but also lower operational hurdles for sports broadcasters. Consequently, production teams can deliver engaging, data-rich AR visuals and virtual ads more cost-effectively while preserving high visual standards. Viz Arena 6 serves as a robust tool to enhance both the artistic and commercial dimensions of live sports coverage. By integrating cutting-edge AI technologies, Vizrt empowers broadcasters to expand creative possibilities and audience engagement, while optimizing operational costs and efficiency. This launch reaffirms Vizrt’s dedication to advancing sports broadcasting technology and meeting the evolving demands of the industry to provide immersive viewing experiences worldwide.