Microsoft's flagship AI feature, Windows Recall, which records and allows users to recover previous tasks on Windows 11, has faced backlash for privacy concerns and vulnerabilities. In contrast, Apple announced its own AI features with a focus on privacy during their WWDC event and openly mocked Microsoft's failings. Microsoft has since postponed Windows Recall after security researchers discovered numerous issues.
This incident highlights Microsoft's marketing and public relations challenges, while Apple seems to be benefiting from the situation. Microsoft's Windows division appears to lack direction and cohesion, falling behind in AI features compared to competitors like Apple and Google.
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This article originally appeared on GuruFocus.
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