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June 15, 2024, 10:54 a.m.
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Brief news summary

Microsoft's flagship AI feature, Windows Recall, has faced backlash and been postponed due to privacy concerns and security vulnerabilities. Apple, on the other hand, announced its own AI features with a focus on privacy during its WWDC event. In an interview, Apple mocked Microsoft's failings, highlighting the company's PR failure. The internet criticized Windows Recall for its potential privacy implications and security risks. Despite being a potentially cool feature, Microsoft failed to anticipate the backlash it would receive. Apple's superior positioning and integration of AI features may give it an advantage over Microsoft in the AI market. Microsoft's AI efforts in Windows have been seen as lacking innovation and falling behind competitors. Apple and Google are poised to dominate consumer AI solutions, leaving Microsoft out of the equation.

Microsoft's flagship AI feature, Windows Recall, which records and allows users to recover previous tasks on Windows 11, has faced backlash for privacy concerns and vulnerabilities. In contrast, Apple announced its own AI features with a focus on privacy during their WWDC event and openly mocked Microsoft's failings. Microsoft has since postponed Windows Recall after security researchers discovered numerous issues.

This incident highlights Microsoft's marketing and public relations challenges, while Apple seems to be benefiting from the situation. Microsoft's Windows division appears to lack direction and cohesion, falling behind in AI features compared to competitors like Apple and Google.


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