Wharton Executive Education Launches Blended AI Marketing Program to Drive Strategic Growth PHILADELPHIA, October 30, 2025 – Wharton Executive Education today introduced AI in Marketing: Creating Customer Value in an AI-Driven Enterprise, a new blended program combining online and in-person learning for senior leaders aiming to leverage AI in marketing and enterprise strategy. As AI reshapes how organizations deliver customer value, marketing leaders play a key role in connecting technology with strategy. This program equips executives to translate AI capabilities into impactful business outcomes. “Marketing has always driven value creation, ” said Eric T. Bradlow, co-academic director and vice dean of AI & Analytics at Wharton. “Today, AI transforms the entire marketing process—from insights to execution—requiring leaders to adapt their strategic judgment to harness its potential. ” The three-phase program blends self-paced online modules, live virtual sessions, and an immersive on-campus experience at Wharton’s Philadelphia campus, offering flexibility without sacrificing academic rigor. “This blended approach enhances learning effectiveness by allowing participants to engage with material deeply before in-person discussions, ” explained co-academic director Stefano Puntoni, Sebastian S.

Kresge Professor of Marketing. Participants will learn from top Wharton faculty, including Bradlow, Puntoni, Kartik Hosanagar, Raghu Iyengar, Annie Wilson, and Gideon Nave, exploring AI’s impact on traditional marketing areas like brand strategy, pricing, and customer insights, as well as emerging topics such as digital twins, customer journey automation, and large language model optimization (LLMO). Key session topics include: - AI and Customer Experience - AI and Search: SEO to LLMO - The Evolving Customer Journey in B2B and B2C - AI for New Product Development - AI and Branding - AI for Marketing Research and Insights - AI Agents as Customers - Unlocking Growth in Mature Industries Using AI “Generative AI is poised to revolutionize marketing by enhancing content creation and customer understanding, making this an essential learning opportunity for marketing leaders, ” Puntoni noted. Program Schedule (March–April 2026): - Self-Paced Online Modules (March): On-demand foundational videos and exercises - Live Online Sessions (March 25-26): Interactive faculty-led discussions - In-Person Experience (April 8-10): Workshops and peer exchanges at Wharton’s campus Enrollment is open now, with preferred tuition benefits available for registrations by January 31, 2026. About Wharton Executive Education For 35 years, Wharton Executive Education has led global executive development, preparing over 100, 000 professionals annually through individual, online, and custom programs grounded in the analytical strengths of the Wharton School. Learn more at executiveeducation. wharton. upenn. edu. About the Wharton School Founded in 1881 as the first collegiate business school, Wharton shapes business’s future through cutting-edge research and leadership development. It serves thousands of students and executives worldwide, backed by an extensive global alumni network of over 105, 000 leaders. Discover more at www. wharton. upenn. edu. ###