As AI-driven tools—from agentic browsers to enterprise copilots—quickly transform how consumers search, learn, and purchase, leaders must rethink not only their technology stack but also their teams, processes, and expectations. With 92% of companies planning to boost AI investments while merely 1% view their deployments as mature, a striking gap appears between AI enthusiasm and actual readiness for implementation. As organizations race to embrace advanced technologies, the true differentiator is becoming evident: those who invest equally in people, skills, and adaptability are best equipped to translate AI potential into tangible performance improvements. Thus, the core question for every business leader is: How can we integrate transformative technologies while remaining distinctly—and effectively—human? Welcome to While You Were Working, brought to you by Rogue Marketing. In this newest episode, Managing Partners Chip Rosales and James Loomstein join forces to explore the major trends shaping marketing, technology, and leadership today.

From the emergence of agentic browsers to the future-oriented skills organizations need to develop, their discussion outlines a roadmap for leaders navigating rapid change. What you’ll discover… Agentic browsers shift search focus from “ranking” to “being chosen. ” Chip and James discuss how content must now be structured so that agents—not just humans—can validate, trust, and act upon it, fundamentally altering digital strategy. AI should enhance the business, not build it. Instead of attempting overwhelming AI adoption, the hosts advocate for targeted AI deployments—particularly in areas like voice of the customer, efficiency improvements, and forward-looking insights rather than retrospective analysis. The future workforce combines technical literacy with human skills. Systems thinking, curiosity, and lifelong learning emerge as the most vital (yet often underdeveloped) abilities needed to succeed in an AI-driven landscape—complemented by a baseline “technical foundation” for all, and advanced “technical expertise plus soft skills” for technologists.