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Brief news summary
Brad Parscale, the digital strategist behind Donald Trump's election victory in 2016, is now promoting the use of artificial intelligence (AI) in political campaigning. Through his company, Campaign Nucleus, Parscale aims to utilize AI to customize emails, analyze voter opinions, identify persuadable voters, and amplify social media content from "anti-woke" influencers. He plans to introduce an app that employs AI to collect absentee ballots, much like driver apps for food delivery. Although Parscale gained prominence during Trump's campaign, his vision for AI in politics goes beyond the Republican party by challenging established consultants and empowering conservative influencers. Notably, the Biden campaign and Democrats are also utilizing AI in their political campaigns. Parscale's company has received over $2.2 million in payments from the Trump campaign and related organizations.Brad Parscale, the digital campaign strategist behind Donald Trump's 2016 presidential victory, has become an advocate for the use of artificial intelligence (AI) in political campaigns. His company, Campaign Nucleus, utilizes AI to customize emails, analyze voter sentiment, identify persuadable voters, and amplify the social media reach of certain influencers. Parscale plans to release an app that uses AI to collect absentee ballots. Despite his previous role as Trump's campaign manager, Parscale's current work for Trump's 2024 bid remains undisclosed.
Campaign Nucleus has received more than $2. 2 million from the Trump campaign and related committees for various services. Parscale also has ties to a wealthy GOP donor and envisions AI as a way to challenge the dominance of Washington consultants in political campaigns. The use of AI is not exclusive to Republicans, as the Biden campaign and Democrats are also utilizing it for voter outreach and combating misleading content.
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