According to reports, Apple is in talks to incorporate Google's artificial intelligence (AI) engine into the iPhone. The potential agreement has been described as a game-changer for the AI sector. Sources reveal that Apple is currently negotiating to license Google's Gemini AI models, which would power new iPhone software features expected to launch this year. It is also noted that Apple has had discussions with OpenAI and considered utilizing its AI model. The proposed partnership would provide Gemini with billions of potential users but might indicate that Apple is lagging in AI advancements. Additionally, the collaboration could attract increased scrutiny from antitrust regulators.

PYMNTS has reached out to both Google and Apple for comments but has yet to receive a response. While Google and Microsoft have been more vocal about their AI initiatives, Apple has adopted a more low-key approach. However, Apple CEO Tim Cook has expressed enthusiasm for AI and machine learning (ML), stating that they are integral to nearly every product the company develops. Cook has indicated that Apple will share more details about its strategy for utilizing generative AI later this year. During the annual shareholder's meeting in February, Cook emphasized Apple's recognition of generative AI's potential for breakthroughs and announced significant investments in the field. Additionally, it has been reported that Apple may have acquired Canada's DarwinAI, a company specializing in AI technology for visual inspection in manufacturing. Following the cancellation of Apple's electric car project, many of the employees working on it have shifted their focus to the company's AI endeavors.