SEO expert Mark Williams Cook recently revealed how AI is fundamentally disrupting search. For instance, when we searched for one of our portfolio brands, Google's AI-generated overview mistakenly pulled negative reviews from an entirely different company with a similar name and attributed them to us. Recognizing the need to understand how AI is transforming SEO, we collaborated with Mark, who has 22 years of SEO experience and has witnessed eight “deaths of SEO. ” He emphasizes that the current situation is markedly different—the link graph that underpins Google is beginning to deteriorate.
Additionally, OpenAI is projected to lose between $10-15 billion this year as it strives to develop profitable AI-driven search. In our latest podcast episode, Mark unpacks the realities of SEO in the AI era, explaining why he describes AI as a “leaky bucket” and offering guidance on how companies should approach SEO amid these changes. ICYMI: Kwasi Ankomah from SambaNova Systems recently exposed the harsh numbers behind agentic inference (using AI agents in production): AI agents consume 10-20 times more tokens than typical chatbots. Running these on conventional infrastructure could mean monthly costs of $3 million, which could be reduced to $100, 000 with the right setup. P. P. S: If you enjoy the newsletter but prefer not to receive these new podcast announcement emails, please don’t unsubscribe—instead, adjust your preferences to opt out of them here.
How AI is Transforming SEO: Insights from Expert Mark Williams Cook
AI answer engines are not just altering how people search online; they are fundamentally redefining business visibility in the digital era.
In a short-form video, an influencer reacts passionately to a California news story featuring seemingly authentic visuals, including an anchor urging viewers to act, victims, and a CNN logo.
AMD and OpenAI have unveiled a landmark partnership set to reshape AI infrastructure profoundly.
Molly Peck, who was then the CMO of Buick and GMC, had recently assumed the position of chief transformation officer, with the responsibility of overhauling GM’s content strategy and agency partnerships.
As with every Taylor Swift album launch, all elements for The Life of a Showgirl were carefully planned and implemented starting last week, from teaser trailers to release-day events and talk-show appearances.
Google has announced a major expansion of its AI-powered search feature, 'AI Mode,' now supporting five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
This post, co-authored with Cyril Ovely from Vxceed, addresses a pressing challenge for consumer packaged goods (CPG) companies in emerging economies: effectively retaining revenue and growing customer loyalty at scale.
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