Apple is introducing "Apple Intelligence, " a new AI feature for iPhone, iPad, and Mac users this week, allowing for basic text generation and image editing. Although these features are currently somewhat limited, they signal a broader trend as major tech companies, including Google and Microsoft, integrate advanced AI into their platforms. Apple's launch is significant due to the widespread use of iPhones in the U. S. , potentially enabling millions to access this technology upon upgrading. Despite the excitement surrounding AI, there are concerns about transparency and environmental impact. Researchers highlight that AI technologies consume substantial energy and water, contributing to increased carbon emissions.

For instance, processing requests with AI can equate to significant energy use, likened to a Tesla driving a mile, while making data centers' energy consumption predictions bleak. While Apple claims to keep some processing on-device—potentially reducing environmental impact—the lack of detailed information on energy consumption remains troubling. Major players like Google and Microsoft have seen emissions rise despite sustainability promises, as they are focused on rapid growth and innovation in AI, leading to higher energy demands. This growing reliance on AI raises ethical concerns about participation in a sector largely driven by complex tech models that require vast resources. Some suggest that while there may be no need for guilt, there is a critical need for greater accountability and clarity from these companies regarding the energy and environmental footprints of their AI systems as they become increasingly embedded in our lives.