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Dec. 4, 2024, 4:09 a.m.
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Zack Snyder on AI's Role and Challenges in Modern Filmmaking

Brief news summary

Filmmaker Zack Snyder discussed the role of AI in the film industry at a WIRED event, noting the technology's potential to enhance filmmaking accessibility. However, he emphasized that AI cannot replace human creativity. Snyder pointed out the rarity of exceptional amateur films and stressed the need for storytellers to understand AI's capabilities and limitations, especially in visual storytelling. Snyder views AI as a useful tool for navigating complex fantasy scenes and aligning actors' performances with elaborate settings, enhancing visual creativity. However, he remains skeptical about AI's effectiveness in handling simpler tasks and insists that human performance should remain central to filmmaking, with AI serving a complementary role. He believes audiences value films that highlight a director’s unique vision and the human touch in storytelling. Additionally, Snyder acknowledged how streaming platforms like Netflix broaden audience reach and expressed willingness to use these channels for distributing his films. While he adapts to changes within the industry, Snyder is dedicated to upholding his artistic integrity.

Zack Snyder isn't overly concerned about AI disrupting the film industry by enabling novices, as he noted at WIRED’s The Big Interview in San Francisco. He pointed out that while everyone now has movie-capable phones, it hasn’t led to an influx of great films. However, he acknowledges AI is integral to filmmaking, especially in image-making and storytelling, advising creatives to understand its capabilities and use it as a tool. Snyder is curious about AI’s potential to replicate a filmmaker’s aesthetic vision without just offering its own interpretation. He recognizes the value of AI in creating complicated shots, like depicting environments that would be costly to shoot traditionally.

Despite this, Snyder believes the essence of filmmaking lies in artistic performance, with everything else merely serving as context. He prefers films where the director's vision is palpable, guiding the audience through unexpected narrative paths. Snyder also reflects on how streaming platforms like Netflix have revolutionized film viewership, allowing movies to reach a wider audience than in theaters. He accepts the challenge of creating content specifically for streaming, acknowledging the format's reality and reach. For him, it's about adapting to these changes without compromising artistic integrity, regardless of the medium. The text then shifts to highlight diverse topics discussed at WIRED’s event: the need for AI right-to-repair, AI's path to general intelligence, digital advertising regulation, and the advocacy for "prosocial media. " Additionally, discussions addressed encryption threats, optimism about artificial general intelligence despite leadership changes, the ethics of cloning pets, personal tips to counter aging, the importance of offline friendships, the looming climate-driven migrations, and AI's potential role in personal fitness.


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