Zeta Global Announces Exclusive CES 2026 Programming, Showcasing AI-Powered Marketing and Athena Evolution December 15, 2025 – LAS VEGAS – Zeta Global (NYSE: ZETA), the AI Marketing Cloud, revealed its plans for CES 2026, featuring an exclusive happy hour and fireside chat in its Athena suite. Dan Ives, Chairman of Eightco and noted tech analyst, will join Zeta’s Co-founder, Chairman, and CEO David A. Steinberg to discuss the future of artificial intelligence and the evolution of Athena by Zeta™. On January 6, from 4:00 to 5:30 PM PT at the ARIA Resort & Casino’s Athena suite, Ives will lead a fireside chat with Steinberg about Athena by Zeta™, a conversational superintelligent agent designed for enterprise marketing. The dialogue will explore emerging trends in marketing technology and how Athena’s conversational AI enhances marketer interaction with technology, driving higher ROI. The session will be shared on Ives’s X platform the day after the event. Steinberg emphasized the rapid acceleration of AI innovation in marketing and Athena’s pivotal role in this transformation. Ives highlighted his commitment, through Eightco, to building trust in enterprise AI and expressed enthusiasm to discuss how AI platforms like Athena foster strong customer relationships in an automated world. As an official CES sponsor, Zeta will showcase Athena throughout the event with daily demos and client engagements. Additionally, Steinberg will participate in a CES C Space interview on January 6 at 2:45 PM PT with executive talk show host James Kotecki, live-streamed on CES’s YouTube, X, LinkedIn, and Facebook channels. On January 7, Steinberg will speak at ADWEEK House (12:30-12:50 PM PT), providing insights into the evolving AI-driven marketing landscape along with an Athena demo. The CES presence concludes with a wellness-themed event on January 8 in the Zeta suite. For more information and registration details, visit Zeta’s CES page. About Zeta Global Zeta Global (NYSE: ZETA) leverages advanced AI and trillions of consumer signals through its Zeta Marketing Platform (ZMP) to simplify marketing by unifying identity, intelligence, and omnichannel activation. Founded in 2007 by David A.

Steinberg and John Sculley and headquartered in New York City, Zeta empowers enterprises across sectors to deliver personalized consumer experiences with improved marketing outcomes. Learn more at www. zetaglobal. com. About Eightco Holdings Inc. Eightco Holdings Inc. (NASDAQ: ORBS) is developing the authentication and trust layer essential for the post-AGI era. Focused on consumer, enterprise, and gaming authentication, Eightco employs innovative digital asset strategies, including the Worldcoin treasury, to establish universal digital identity and Proof of Human verification. Dan Ives serves as Chairman, guiding the company’s efforts to build global trust in an AI-driven world. Forward-Looking Statements This press release includes forward-looking statements regarding Zeta’s financial outlook, business plans, and strategies. These statements, often identified by terms like “anticipate, ” “expect, ” and “intend, ” are based on current assumptions and involve risks and uncertainties that could cause actual results to differ materially. Zeta disclaims any obligation to update these statements except as required by law. Readers should carefully consider these factors and not place undue reliance on forward-looking information. Contact Information Investor Relations: Matt Pfau, ir@zetaglobal. com Press: Candace Dean, press@zetaglobal. com Source: Zeta Global https://www. businesswire. com/news/home/20251215245016/en/