Organizers in Scotland deceived parents with an AI-generated marketing campaign for a "Willy Wonka Experience" event. The $44-a-ticket event fell short of expectations, as cheap props populated a dirty warehouse. Insider reports suggest that even the scripts for character actors were AI-generated. The event was a failure, making children cry and prompting parents to call the police. The incident serves as a cautionary tale about relying too heavily on AI for entertainment.

The organizers were ill-prepared and failed to deliver on promised interactive elements. Billy Coull, the person behind the event, has self-published books likely generated by AI and has since removed his social media presence. Some actors have not been paid, despite promises of refunds for customers. Despite the disappointment, some actors have jokingly tried to find humor in the situation.